Advertising and marketing campaigns excite us at Thrive and, as you’d expect, are at the heart of what we do. For us, nothing beats the feeling of running a successful campaign for our clients and that’s especially true when we’re helping charities raise much needed funds – something we take very seriously.
If you’ve read the daily papers recently you may have seen the ‘Bentley By Me’ competition we’re working on with our client Care2Save. For the first time ever Bentley Motors are offering people the chance to win a Bentley Continental GT V8, and if you’re the lucky one you’ll get a VIP trip to Bentley HQ, or your local dealer, (which could be in Hong Kong) so you can personally customise the car of your dreams. Not bad eh? Even better it only costs a quid to enter (although feel free to pledge more, you’ll get bonus entries and branded gifts); you should definitely have a punt, links at the end of this post.
Whilst this is clearly a fantastic opportunity it won’t surprise you to hear that there’s a more serious motive. The Care2Save Charitable Trust helps raise much needed money for palliative and hospice care, nationally and globally and the success of the campaign will be judged largely on hitting an agreed financial target. All of the donations made with each entry will support this initiative.
The challenge for Thrive, working with the amazing Refresh PR, is to build so much awareness of Bentley By Me that we smash this target. It’s early days, but things are off to a flying start (which is handy given 1000 children told us their own dream car would have wings, see the infographic in the header of this post). Its only week one of the campaign, which runs until August 2016.