Putting hospice care onto everyone’s shopping list.

The Challenge

Care2Save has a novel way to raise funds for charity – simply by shopping online with your favourite retailers via their website, you’ll support both your chosen cause and hospice care. And all at no extra cost. It’s a simple concept, but one people are unfamiliar with. So Thrive’s task was to show people how easy it is to give without giving it a second thought, and to drive traffic to the website to find out more.

The Solution

The premise was simple: find a way to relate what people shopped for to what their donations would buy for their local hospice. So using a split format, Thrive created striking visuals and headlines that linked the two together, signed off with a line that summed up precisely how simply the Care2Save concept works to donate to your favourite charity, in this instance St Luke’s Hospice in Cheshire. So far the concepts have created a great deal of interest, boosting visits to care2save.co.uk…not to mention donations to the hospice.

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