To help one of Manchester’s iconic bar and restaurants minimise the disruption to business caused by the building of the city’s second tram crossing.
Thrive came up with an April Fool email announcing the closure of Sam’s Chop House during the works. This was swiftly followed by another email, with a video apologising for the hoax, assuring customers the restaurant was very much open and offering a discount over the Easter weekend.
Record engagement, huge reach and their best-ever follower recruitment on Twitter
It also attracted extensive regional press interest
Rather than just minimise disruption, the sales promotion turned Easter around, with double digit growth
I can’t speak highly enough of Thrive. The total campaign that included mailing, social media and video content came together in just 48 hours.
This was last minute dot com responsiveness and a fantastic effort as the email campaign achieved record social media engagement, huge reach and our best-ever follower recruitment.
It launched a successful sales promotion which turned our Easter around with double digit growth, which is impressive in a difficult environment.
Sam's Chop House