Saddle up for the Tour of Britain – in Cheshire!

Saddle up for the Tour of Britain – in Cheshire!

Advertising, Branding, Creative, Digital

You may have heard, the Tour of Britain comes to Cheshire for the first time this year and we’re helping Cheshire East Council raise awareness of this momentous event.

The new identity we’ve developed for Stage 3 of this iconic road cycle race includes a logo incorporating elements of the Cheshire East Council logo. And to make sure the people of Cheshire East know exactly what’s happening, we’ve also developed The Tour of Britain Cheshire website – www.cheshiretourofbritain.co.uk.

Phase 1 of the website design has the basic launch details, including where to stay and places to see for visitors to the county. Phase 2 will incorporate everything a Tour of Britain follower will need to know, including an interactive guide to the finalised route, with elevations, best spectator point and Google Street View integration, and details for sponsorship opportunities for local businesses and specific engagement packages for Cheshire schools. Keep an eye out for future updates.

The website is just the first of many initiatives that we’ve been developing which will involve schools, communities and businesses in supporting the Tour in the run up to the event.

For the cyclists (and spectators) amongst you, Stage 3 of the race will start in Congleton and take in 182 kilometres of Cheshire countryside, including the gruelling climb towards the Cat & Fiddle, and finish later that day at Tatton Park. The Tour of Britain goes from strength-to-strength, with a top-class field of athletes expected in 2016, and forms part of the UCI (Union Cycliste Internationale) Europe Tour.

For more info about Stage 3 visit www.cheshiretourofbritain.co.uk and for full Tour of Britain info see, www.tourofbritain.co.uk.

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