Social Media. Your friends are on it, your Mum’s on it, even your favourite celebrity’s dog is on it along with around 2 billion other people. We’re at a point where if your business isn’t on social media and your Nan is, then you’re doing it all wrong. What a time to be alive.
There are many forms of marketing that can do wonders for getting your brand, your business and your message out into the big wide world, and at a time where you can buy a wife online, there’s no denying that social media is the best way to be noticed. So the question is, which one will benefit your brand the most?
Well, you’ve got your champion contenders. Facebook, Twitter, Instagram. But along with the heavyweights, we’ve got some underdogs catching up. Platforms such as Pinterest, SnapChat and SlideShare are becoming much more prevalent these days. Each of these platforms, big or small, have their own unique features that you’ll find are beneficial to your businesses needs so, let’s weigh up a few pros and cons.
Facebook – The social giant is hard to contend with. A lot of social media platforms are often left feeling like they’re living in a giant thumbs up shaped shadow, but whilst Facebook is great for B2C communication, it falls short when it comes to B2B mainly due to the fact marketing efforts these days need to compete with everyday posts such as music videos showcasing the latest awful dancing fads as well as pictures of cute kittens mixed in the with odd selfie. It’s hard to stay professional. Don’t let it put you off completely though as Facebook has some great marketing features such as Advanced Ads, Analytics and Goals & Measurement features.
Twitter – Let’s take what I’ve said about Facebook and flip it to get a view on how Twitter can benefit your business. Unlike FB, Twitter is miles better for B2B marketing. It’s easier to locate your target audience, hashtags are much more prevalent than on Facebook and its extremely affective at managing customer service. And all within 140 characters. The only down side it’s not ideal for lots of visual content and sometimes, just sometimes, you need 150 characters.
Pinterest – This has to be the crafty creative dream! Primarily image based, Pinterest allows you to upload images or collections of images referred to as ‘Pin boards’. Users can follow these boards by ‘pinning’ them. This allows them to manage what content these see and from who. Pinterest is great for small businesses in the arts and crafts industry along with anything visual based such as party planners or interior designers. It’s all in the look.
SnapChat – Now this one’s for those looking to incorporate a little bit of candidness or just general fun into business. SnapChat has been one of the most successful social apps in the past few years, with features including a choice of pictures or videos, drawing and text tools as well as the addition of some hilarious animated templates, it’s a great way of letting your audience get a personal insight into your business, your daily activities and your general persona. It allows you to send images or ‘snaps’ back and forth with followers, boosting engagement The average demographic for this app is, of course, the millennials with average user age being 25, so if your target audience is a more mature clientele, you may want to avoid this one.
But the social fun doesn’t stop there. Some more notable platforms include:
SlideShare – Allows you to upload and share presentations and slideshows between both businesses and customers. Great for if you have the resources but you do need to use other programmes to make and edit your material.
Periscope – Similar to SnapChat, Periscope is Twitter’s video streaming app that allows you to take a sneaky peak into people’s everyday lives, work places, cities and countries. Pretty neat huh? Apps like this really allow you to engage with your clients and customers. Tip: Don’t set it up in your bathroom.
Peach – Not the deliciously juicy fruit, but the new-born craze amongst social media lovers. Peach lets you share short posts but with the extra fun of “magic word” commands that allow you to insert videos, GIF’s, songs, books and movies to your message. It’s basically an open diary to your “friends” (not followers), because good friends want to know what you’re doing all the live long day. Downside to using this in a business? It’s quite private. You have to be friends with other users to see their content and vice versa. It’s also only an app and cannot be used on a desktop. Bummer.
To round up, your business needs to be on at least one social media platform to gain some vital exposure. But if you’re struggling to decide which one is right for you, drop us an email at firstname.lastname@example.org and we’ll be happy to guide you.