Monday 13th March saw the official launch event of Public Health England’s One You programme in Cheshire East – designed to help people live healthier lifestyles and take better care of themselves. We’ve been busy spreading the word about One You’s arrival in Cheshire East.
In the months leading up to the launch event, we had already been running a fully integrated marketing campaign, highlighting how easy One You Cheshire East makes it to be fitter and healthier.
Our creative director Dave Powell, had this to say on the challenge and our approach to tackling it:
“Working with One You Cheshire East, we need to make sure our message gets through to the people who would benefit most. Being an integrated agency gives us an advantage in co-ordinating the many different communication channels, allowing us to spread the word surprisingly quickly in a short amount of time.”
The One You Cheshire East programme focuses on six key areas of health and well-being, offering support and guidance in weight management, healthy eating, stopping smoking, drinking too much, moving more and falls prevention – the idea being to make it easier to find a healthier you by making simple changes to your everyday lifestyle.
The launch event itself took place at the Crewe Lifestyle Centre, with fun activities including healthy eating cookery demonstrations, free fruit and healthy food, fitness challenges, competitions and even making smoothies using an exercise bike, plus the chance to meet Paralympic Gold Medallist Megan Giglia.
This is just the start of the campaign too; following a family launch in Crewe on Saturday 18th March, over the coming months One You Cheshire East will head out on the road, visiting summer fairs, market days and other local events across the region.