Animation & Video – Why you should already be using it

Animation and video engage audiences like nothing else, and is one of the most powerful channels there is. Whether it’s an animated info-graphic or a gorilla playing the drums, it will grab the viewers’ attention almost immediately.

Did you know: 1/3 of all online activity is spent watching video?

The beauty is that this form of media can work for anyone. A video could be used for a multitude of things, from promoting your product to providing information about your services. Even just a simple introductory video on your website could benefit you in a number of ways, such as increasing the chances of a front page Google result by up to 53 times!

Tip: Including a video on your landing page can increase conversion by up to 80%

Further to this, you can create pretty much any scenario you can think of, especially with animation, as filming an actual meerkat in a dressing gown may be challenging without a huge budget and an outfit tailored to a small carnivore. Animation can also be more cost effective than filming. For instance, animating two cars crashing into each other would be cheaper than buying two cars, and then crashing them into each other.

Fact: 92% of mobile video consumers share videos with other.

This blog about videos gave me a great idea of creating a video that explains why you should use videos, and then posting it in this blog about videos,. Here are 5 reasons why you should already be using videos and animation.

So, to see what a video can do for you, why not give us a call on 01260 281 546 or drop us an email at

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