Becoming an Online Marketing Apprentice

Little ApprentFish – Big Pond

Let me set the scene for you. You’re stood on a boat, it’s a mediocre day but you’re totally feeling your outfit. Now, imagine someone picks you up and throws you overboard. You hit the water and…*PLOT TWIST* you can’t swim. Waves are crashing over you and you don’t know what to do, how do you avoid sinking at this point? That right there, is what it’s like leaving your somewhat stable job at the grand old age of 22 to become an apprentice. A social media and digital marketing apprentice to be precise.

Ok so I’m being a little dramatic, but you get the metaphorical gist. I’ll be honest, starting out as a complete rookie in an area you know little about is incredibly daunting, mainly because this is the beginning of a new career for me. A very real, grown up career. Something I have to remind myself every morning as I slap myself around the cheek whilst muttering “don’t you mess this up, Mair”.

I’ve always had a keen interest in marketing and social media. Predominately the latter. Nothing beats that little buzz you get when your Instagram posts or your tweets start to rack up the likes. It’s not so much the self-indulgence that I thrive off, but the curiosity and interest these platforms drum up by allowing you to connect with complete strangers who share your interests. I began to search for opportunities to grow my knowledge in the creative and online industry. Opportunities that would allow me to be hands on and work my way up from the bottom and ease me back into college education whilst still being able to earn a living. Such opportunity was finally presented to me by Thrive. Albeit after a questionable interview where I rambled on about my disdain for SeaWorld. But hey, it got me hired because everyone knows the most vital component of any successful creative team is a part-time whale activist.

So this blog post signifies an important time for me. My first milestone you could say? It’s officially my one month anniversary with my wonderful new owners and I am happy to say that my brain and mental stability both seem to still be intact, thankfully. But I won’t deny that the learning curve has been, and still continues to be, incredibly steep.

I’ve had more acronyms thrown at me than you can shake a stick at. I’ve learnt that black hat SEO isn’t just a bad magician act. I’ve being spoon fed the confidence to create and post content for social media platforms that aren’t my own! I’ve discovered that Panda, Penguin and Hummingbird aren’t just animals but are the names of Google’s detailed algorithms. I’ve learnt what an algorithm is. I’ve learnt how to spell algorithm. I’ve said algorithm so many times it’s lost all meaning. I’m beginning to find myself critique the online marketing techniques of websites I come across in my spare time. The transition to semi-professional human has well and truly begun.

Of course, it’s still early days. I haven’t even scratched the surface yet, which I’ll admit is both exciting and anxiety inducing. So yes, I suppose you can say that taking the leap into the unknown world of digital marketing as a complete newbie is quite like jumping into the big blue, not quite knowing if you can still swim. But turns out, Thrive Creative are a pretty amazing life jacket.

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