Designing for Improved Usability

Web design has changed significantly over the last few years. With technologies and trends ever-changing, responsive sites bringing a whole new world to user experience and being able to stand out from the competition, are all factors which come into play when designing for better usability.

Some basic guidelines can, however, help to give your client a better user experience:

Less is more

Defining the site’s purpose and ensuring this is clear to the user will help to avoid confusion from the beginning. De-clutter your content. Minimising the amount of irrelevant information, cutting down on the amount of words used and focusing on strong calls to action to create hierarchy and draw attention will help to give clarity, organisation and better draw the users attention to what they need.

Inject some colour

It may be that you want to stay on brand with a particular guideline palette but thinking about how colour selection can evoke a particular reaction or emotion, can assist with how the user interacts with your site. Often, different categories or sub-sections within a site can benefit from colour variation. An accent colour can also work well as a call to action to differentiate certain elements.

Visual hierarchy

Since there can be many elements competing for your users’ attention, a visual hierarchy is a good way to ensuring they view the important aspects first. Are you looking at having a one page design or a multi-page, detailed site? On first opening, the user will see only the section above the fold (the area of the page visible above the scroll), so having key information here is worth considering as this is generally where most time on the site is spent.

Will it work responsively?

To ensure your site functions just as well on mobile as it does on a desktop, its good to think about what elements are most important and how users can quickly and easily retrieve the information they are looking for with a simple hierarchy. Keeping key messaging and links prominent, site navigation clear and avoiding lots of heavy text will help too. Avoiding lots of images and animation may be worth thinking about as this can affect the loading time.

Our business approach is all about you. Working together to create a perfect balance of your needs and our expertise for your next website project is what we at Thrive are on hand to help with. Call us on 01260 281546 or pop in for a chat.

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