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How to fight for regular giving in a competitive Third Sector

A fundraising campaign to create donations is an essential activity for all charitable organisations and whilst many people are happy to donate to their favourite charity, it requires lots of hard work and sustained engagement to create a database of people who will continue to donate on a regular basis.

The lack of funding for hospice care has been in the spotlight over recent times. 2015 was a significant year of change for the Third Sector. UK consumer levels of trust in the sector have dropped to a nine-year low and traditional sources of funding are reducing.  With the fight for regular giving amongst charities getting increasingly competitive, the Third Sector must speak with a new level of clarity. This clarity needs to focus on why ‘what you do’ is worth supporting and why ‘how you do it’ makes a real tangible difference.

A recent project of ours involved working with one of the North-West’s leading hospices, Winsford-based St Luke’s. 80% of their funding comes from public donations – which is why they turned to us, Thrive Creative, to develop a new fund-raising campaign in an attempt to boost regular donations.

We created a new campaign based around the theme ‘Be a Saint’ which sensitively highlights many of the services the hospice provides for the residents of mid and south Cheshire, from physiotherapy to counselling whilst also helping people to feel good about donating regularly to St Luke’s. Campaign collateral included; outdoor media, direct mail, social media, press advertising and a landing page www.stlukes-hospice.co.uk/regulargiving.

In addition to St Luke’s Hospice, we also work with many other Third Sector clients including Care 2 Save, Carers Trust 4all, Cheshire East Parent Carer Forum and Friends for Leisure. So if you need help standing out from the crowd with your fundraising campaign, give us a call on 01260 281 546.

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