Great work that works.

• This is what we create and deliver for our clients. It’s the thing that makes a difference to their business and to our reputation.
• We challenge ourselves and our colleagues to do our best work on every piece of work. For us, good just isn’t good enough.
• We never settle for the easiest or quickest route. We carefully analyse, research, and create work that not only solves our clients’ challenge, but also helps them stand out.

Together, we’re better.

• No-one is better than everyone, we trust each other and pull in the same direction.
• We believe in empowering people. Giving and taking responsibility are ways to grow and develop as individuals.
• Trusting each other, being positive and collaborative.
• Every voice is heard, valued and respected.
• Our collective knowledge and experience, is our strength.
• We share ideas, knowledge and experience with colleagues.

We know our stuff.

• Our clients trust us with their brand, that’s a big responsibility, and we take it very seriously. We make recommendations based on insight, experience and fact – never ‘because we can’ – and always with our client’s best interest at heart. That’s what they value in working with us.
• We have an obligation to challenge our clients when we believe an idea, or a suggested path is not in their best interests.
• We’re always looking at what’s on the horizon and how it affects us and our clients.
• We’re not afraid to have an informed opinion.
• We continually seek to improve our own knowledge and skills for the betterment of ourselves, our clients and the agency.

We hold ourselves accountable.

• We keep our promises.
• We make things happen.
• We are transparent and honest in everything we do.
• We respect each other.
• We learn from our mistakes and don’t make the same one twice.

We enjoy what we do.

• For all the demands that are placed on us, we work in a unique industry where we go to work every day welcomed by the opportunity to invent something new.
• We surround ourselves with bright, interesting and curious colleagues to solve marketing challenges with words, pictures and new technologies.
• Variety trumps repetition. Where else can you work on such varied and diverse products and sectors in the space of one day?
• Our enthusiasm for this business we work in is infectious.