Penguin Penalty Pandemonium Pending

As detailed in our previous article by Jade

‘Google Algorithms, in a nutshell, are the programming that decides where and how a website is ranked in its organic search results. Google update this programming from time to time in order to keep the search results clean and free from spam and low quality websites. This isn’t an uncommon occurrence and Google tend to change their Algorithms quite regularly. However the larger updates, like Hurricanes, are given names. Previous names include Penguin, Hummingbird and Pigeon.’

Well. Google have confirmed they are going to be at it again.

Googles Webmaster Trends Analyst, Gary Illyes, has confirmed on Social Networking platform Twitter that, before the end of 2015 we will see another Penguin update. Time for another SEO landscape shakeup?

What does this mean to you, I hear you cry!

Well, if you are penalised by penguin, the penalty stays with you until the next penguin update, regardless of when you fix the issue. If by the next update, you have fixed the issue, then is will get resolved. If not, you will have to wait again until the next update.

This is equally relevant if you have had work on your site that goes against the penguin algorithms. You may get a penalty that sticks around for a while. Which is not ideal.

Bear in mind the last update was in December 2014, if the update regularity is anything to go by, you may have a while to wait for the next one.

So… what can be done to prepare you for the pending penguin onslaught?

A good look at your backlink profile would be a good start. You can decide which back links are good and which can be requested to be removed from Google.

Don’t panic if you don’t know how to do this, we do. We can save the day!

If you have any concerns please get in touch. Call us on 01260 281546 or send us an email at

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