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July 11th 2017
Anyone who was in Cheshire East last summer will remember the huge numbers of orange bikes around the region, signifying the Tour of Britain’s visit last September. It was certainly one of Thrive’s most memorable campaigns – and now we’re up for a major advertising award!
The highly visible orange bikes were just one part of the campaign, which also involved creating a website, brochures, flyers, interactive maps and all sorts of other promotional items ahead of the race, and it’s been shortlisted as a whole for the ‘Big Bang’ Award in this year’s MPA Inspiration Awards.
The MPA (originally the Manchester Publicity Association) is the North-West’s leading creative and media, not-for-profit membership organisation and represents over 2,000 members. Its prestigious annual Awards scheme attracts entries from many of the region’s leading advertising and design businesses, and the Big Bang Award is for campaigns co-ordinating a variety of media to promote a specific event.
The Tour of Britain work on behalf of Cheshire East Council was one of our biggest campaigns to date, culminating in an unforgettable day last September with the race starting just down the road from our offices in Congleton. It’s fantastic that all the hard work is being recognised in this way. We already know the campaign was exceptionally successful in bringing people into our part of the world and inspiring a new generation to get out on their bikes – now, hopefully it’ll be just as successful in winning the Award!
Speaking about the entries, Chairman of the Awards for 2017 Adam Jupp said: “All the judges were blown away by the calibre of entries in each of the categories of this year’s awards.”
The winners of the MPA Inspiration Awards will be announced at a gala evening at Manchester’s Midland Hotel on October 19th – wish us luck!