Imagine winning a personalised Bentley Continental GT. Quite a prize and as Bentley’s charity of the year, one that Care2Save was able to offer to help raise money for hospice and palliative care. But running such a worldwide competition – with the aim of raising millions – is quite a task. Not to mention promoting a sister campaign for a Bentley customised by artist Sir Peter Blake, to be auctioned to serious auto collectors. So, they asked Thrive to help.
We came up with a name and identity for both, ‘Bentley by Me’ and ‘Bentley by Blake’, with suitably pop art logos. Working with Care2Save’s digital and PR partners, we helped put together the relevant web pages and other materials, also producing an infographic to support a press release about children’s dream cars to promote the competition. Our ad and email concepts will be used throughout the campaign too, each highlighting the feel-good factor alongside the Bentley prize.
The whole Bentley campaign to date, has raised £398,345 for hospice and palliative care. So while we have one very surprised Bentley by Me winner, the ultimate winners are the people who will receive end-of-life care.