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Helping Cheshire’s finest farm shop rediscover its taste for success

The Challenge

Cheerbrook Farm Shop near Nantwich in Cheshire is something of an institution. Beloved of regular visitors, it’s won many awards for its stunning range of local produce and meat products – which never fails to impress. But with an increasing range of shopping options available locally, it needed help to reconnect not only with customers and prospects, but also with what makes the Cheerbrook experience so special. So they asked Thrive over for a coffee…

What we did
  • Strategic planning
  • Branding
  • Online marketing
  • Design
  • Direct marketing
  • Photography

The Solution

It soon became obvious what makes Cheerbrook exceptional (and not just the delicious chocolate cake!) – their passion. Everybody there loves what they do, loves food and loves sharing their knowledge. So armed with a proposition of ‘Love Food, Love Cheerbrook’, a new mission statement and a campaign rooted in ‘Love’ – much simpler than their previous messaging – Thrive set about reviewing every element from website to social media to door drops to signage, to make sure each worked as hard as it could to get the message across.

The Results

While still early days, the campaign is gradually building the right impression and engaging better with locals, especially new arrivals in the area; while of course, every client meeting is another cake-tasting opportunity…

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