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Historically selling to the trade, retail stockists and interior designers, Earthborn were one of the first environmentally friendly paint manufacturers. With a beautiful array of clay-based paints, they needed a website that would not only showcase their colour ranges but also their environmental credentials to homeowners, eventually also giving them the option to buy online.
The key factor here was our research into understanding Earthborn’s audience, and what they needed to know and wanted to see on the website – such as colour inspiration and the good reasons why they should choose a different paint – while reflecting Earthborn’s brand personality and eco-ethos. Soon after its launch, Thrive also successfully integrated online ordering, swiftly followed by a digital marketing campaign to generate awareness, engagement and demand using paid search, display and re-marketing ads and organic and paid social media.
