As part of a national campaign by Public Health England, One You Cheshire East is solely focused on improving the health of residents in the area. It concentrates on six key areas of well-being, with support and guidance in weight management, healthy eating, stopping smoking, drinking too much, moving more and falls prevention – making it easier to find ‘a healthier you by making simple changes to your everyday lifestyle’.
In the months before the launch in March, Thrive created a wealth of materials – from building a complete new website to a fully integrated marketing campaign involving everything from printed leaflets to social media – using its experience as an integrated agency to seamlessly co-ordinate the many different communication channels. The official launch event featured healthy eating cookery demonstrations, free fruit and healthy food, fitness challenges, competitions and even making smoothies using an exercise bike, alongside an appearance by Paralympic Gold Medallist Megan Giglia – and with Thrive’s help, One You Cheshire East will be pounding the roads to appear at many local events over the summer.
Since its launch in March 2017 several hundred people have already registered for the service.