St Luke’s Hospice offers palliative care to the people of mid and south Cheshire, with a range of services from physiotherapy to counselling. But while their care costs nothing to patients, it costs the Hospice £8,600 every day, £5.98 every minute. As 80% of their funding comes from public donations, they needed a marketing campaign that would encourage people to give on a regular basis, while outlining just how broad a range of care they provide.
The crux of Thrive’s campaign is its theme, designed to make people feel especially good about giving regularly. ‘Be a Saint’ does just that, while linking to the St Luke’s name and providing a perfect call to action. The concepts this underpins have an equally emotional appeal, using different scenarios to highlight various aspects of the Hospice’s care with empathy and understanding.