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When well-known consultants in the business world – each having helped major names in the public, private and charity sectors develop long-term strategies, improve their leadership and be more successful – come together, great things happen. Having built up both a formidable reputation and team, they wanted Thrive to help launch the new brand – Strategy Matters.
The three brands represented three complementary specialist areas that the team worked in, so Thrive’s designers looked at ways the designs could work together but also separately. The basis for all the logos is a six-pointed star, with each brand using a different part of it as an arrow together with its own colour palette to create three distinct identities. Bold typography is also used consistently throughout each brand’s website and printed materials, giving all three an original but unified look.