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A group of well-known consultants in the business world, having helped major names in the public, private and charity sectors develop long-term strategies, improve their leadership and be more successful. Now, having built up both a formidable reputation and team, they wanted Thrive to help launch his consultancy under three distinct brands – Strategy Matters, Relationships Matter and Net Profit Re-engineering.
The three brands represented three complementary specialist areas that the team worked in, so Thrive’s designers looked at ways the designs could work together but also separately. The basis for all the logos is a six-pointed star, with each brand using a different part of it as an arrow together with its own colour palette to create three distinct identities. Bold typography is also used consistently throughout each brand’s website and printed materials, giving all three an original but unified look.