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For the launch, Thrive created a unique identity for Stage 3 of the race incorporating the distinctive wheatsheaf of the Cheshire East logo, together with phase 1 of the website carrying basic details including where to stay and what to see for visitors to the county.
Phase 2, with the finalised route, incorporates much more detail, including an interactive map with elevations, best spectating points and even Google Street View integration. Various other initiatives for the event include promoting sponsorship opportunities for local businesses and specific engagement packages for local schools…with materials created by Thrive, of course.
In September 2016, the Tour of Britain – the country’s premier cycling road race, and its largest annual free-to-spectate sports event – visits Cheshire East for the first time. To promote it to visitors, residents and local businesses, Cheshire East Council needed a website – and fast, as it needed to go live when the route for the event was launched. So, Thrive raced to the rescue…
For the launch, Thrive created a unique identity for Stage 3 of the race incorporating the distinctive wheatsheaf of the Cheshire East logo, together with phase 1 of the website carrying basic details including where to stay and what to see for visitors to the county.
Phase 2, with the finalised route, incorporates much more detail, including an interactive map with elevations, best spectating points and even Google Street View integration. Various other initiatives for the event include promoting sponsorship opportunities for local businesses and specific engagement packages for local schools…with materials created by Thrive, of course.
Over 300,000 spectators (highest stage attendance alongside London), 63% of spectators were from outside Cheshire East.
The stage generated £5.45m of gross economic activity for UK and the net economic benefit direct to Cheshire East was £3.5m.
59% of spectators inspired to cycle more often.
93% recognition of Cheshire East Council as Stage sponsor.
1.23m viewers for Stage 3 on ITV4 (2nd highest stage viewing fig).
Campaign shortlisted for an MPA Award.
Full credit to everyone involved, and especially Thrive for your part in all of Cheshire East’s promotion and advertising. I think future venues for all of our events are going to get tired of constantly referring to Cheshire, but lots of what took place this year will be used to show other local authorities what can, and should be done.
