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We Are Staffordshire

Recruiting brand ambassadors to shout about Staffordshire.

The challenge

There’s no denying it, Staffordshire is an amazing and varied county. With rolling moorlands and high peaks, an industrial heritage and global reputation for a skills-base in manufacturing and engineering, with some of the most respected brands in the game, including JCB and Rolls Royce. Not to mention the home of pioneers in sustainability, such as Keele University.

We Are Staffordshire’s mission is to champion the region, as a place to live, work and visit. We we’re tasked with developing a website, and supporting material, to recruit Staffordshire Ambassadors – passionate advocates of the County who are the key to achieving the brand’s ambition.

 

What we did
  • Online marketing
  • Design
  • User experience
  • Website and apps
  • Video and animation

A place full of passionate people

Get to the heart of Staffordshire and you quickly realise there’s something for everyone. Fantastic scenery, outstanding visitor attractions and some of the best places to live in the UK. There’s also huge business and investment potential, with one of the most highly skilled workforces in the country. And at the centre of all that there’s a whole heap of people who are absolutely passionate about what the region has to offer – and tapping into that was our goal.

 

Since our launch we’ve recruited over 70 inspirational Staffordshire Ambassadors – the website Thrive created has been instrumental in achieving that, through a dedicated sign-up and exclusive member area for our ambassadors.

 

Louisa Shaw, Place Brand Manager

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