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May 17th 2018
There’s no hiding from GDPR, or GDPainintheRs as it’s known around here, but I think it’s a good thing for marketers. After all, we could do with less SPAM in our inboxes. Will GDPR stop it altogether, probably not, if the sender is prepared to fire out unsolicited emails, they probably aren’t at the front of the GDPR compliance queue. Hopefully it will help cull some of the unwanted dross, here’s three of my recent favourites from some of my regulars:
These are emails I won’t miss.
The emails I want to receive, I’ve already re-opted in to. And that’s how it should be. Surely, just like any other communications channel, email is about reaching the right people, the ones who are interested in what you’ve got to say.
So how will the email landscape look post May 25th? Mystic Dave predicts that:
Too long has email been a scatter gun approach. It’s time to bring back the sniper rifle.
Hang on, just got an email…
…Branded Mat anyone?